Last Thursday, Lars Helgeson spoke at the American Marketing Associations, Art of Marketing event in San Diego. It was a great event, full of great discussions and panels, including an appearance by SEOMoz's CEO, Rand Fishkin.
Sessions inlcuded topics on:
Public Relations
Content Marketing
Facebooking
Branding
Leadership
B2C Integration
SEO
Marketing Stategy
And of course, CRM!
We recorded a little snippet from Lars' talk. Check it out below.