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Direct Mail Automation Webinar Recap
By GreenRope & Postalytics
Is print marketing dead? Nope, it’s actually quite far from it. Print marketing is making a comeback in a big way and we will see it grow and develop in 2018.
We sat down with CEO of Postayltics, Dennis Kelly, as well as CEO of GreenRope, Lars Helgeson, to discuss the true current state of direct mail, automation, data, and how businesses can integrate these mediums to leverage stronger multi-channel marketing campaigns.
Some may think that direct mail peaked years ago, but this conversation convinced at those naysayers otherwise, while convincing the rest of us marketers why we MUST bridge the gap between online and offline. During today’s increasingly digital and paperless age, it may be difficult to see the value in direct mail marketing. However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts.
The Arguments for Direct Mail:
Key Takeaway: Direct mail works. If you are looking to break away from the noise and generate a higher ROI, it’s time to explore incorporating Direct Mail with your marketing strategy.
Data, Personalization & Direct Mail:
Key Takeaway: Invest into a CRM that integrates with a top-of-the-line direct mail platform like Postalytics. This way, you can not only use data to segment and personalize your direct marketing efforts, but track them as well.
Marketing Automation & Direct Mail = Direct Mail Automation
Here are a few examples from the webinar:
Watch the video below or click here to listen to the audio to learn more about how you can get started with Direct Mail Automation.
Are you a GreenRope user looking to get started with Direct Mail Automation? Great! We are so excited to help. See below for instructions on how to set up this integration by using Zapier.
Click here for more information on creating direct mail pieces in Postalytics.