×

Sign up for a live demo

CLOSE

Your Free Guide to Customer Journey Mapping

  • Understand the basics of building effective customer journey maps
  • A customizable workbook to help build out your journeys
  • Free worksheet to help develop your buyer personas
  • Discover best practices for implementing customer journeys into your business

Customer Journey Mapping eBook

Navigation

Title search:


Feb. 19, 2020

#CoolerChat - Email Marketing

We asked the experts about the best practices for email marketing. This is what they had to say... 

Q1 Is email marketing still relevant in 2020? 

Screen Shot 2020-02-19 at 10.43.44 AM.png

Screen Shot 2020-02-19 at 10.43.01 AM.png

Screen Shot 2020-02-19 at 10.47.17 AM.png

Screen Shot 2020-02-19 at 10.43.19 AM.png
 

Q2 What are advantages of email marketing compared to other mediums for digital marketing? 
 

Screen Shot 2020-02-19 at 10.45.46 AM.png

Screen Shot 2020-02-19 at 10.46.49 AM.png

Screen Shot 2020-02-19 at 10.46.25 AM.png

Screen Shot 2020-02-19 at 10.47.52 AM.png

Q3 What are the elements of a successful email marketing campaign? 

Screen Shot 2020-02-19 at 10.50.03 AM.png

Screen Shot 2020-02-19 at 10.48.59 AM.png

Screen Shot 2020-02-19 at 10.49.40 AM.png

Screen Shot 2020-02-19 at 10.49.23 AM.png
 

Q4 What metrics do you use to measure the success of an email marketing campaign? 

Screen Shot 2020-02-19 at 10.53.23 AM.png

Screen Shot 2020-02-19 at 10.50.27 AM.png

Screen Shot 2020-02-19 at 10.51.05 AM.png

Screen Shot 2020-02-19 at 10.50.52 AM.png
 

Q5 How do you create campaigns that add value for your customer? 

Screen Shot 2020-02-19 at 10.54.46 AM.png

Screen Shot 2020-02-19 at 11.01.56 AM.png

Screen Shot 2020-02-19 at 10.54.03 AM.png

Screen Shot 2020-02-19 at 10.55.02 AM.png

Q6 How do you avoid being flagged as spam by an ISP? 

Screen Shot 2020-02-19 at 10.56.25 AM.png

Screen Shot 2020-02-19 at 10.56.46 AM.png

Screen Shot 2020-02-19 at 10.56.08 AM.png

Screen Shot 2020-02-19 at 10.58.25 AM.png
 

Q7 How can you automate email marketing beyond just scheduled broadcasts? 

Screen Shot 2020-02-19 at 11.00.34 AM.png

Screen Shot 2020-02-19 at 11.01.01 AM.png

Screen Shot 2020-02-19 at 10.58.09 AM.png

Screen Shot 2020-02-19 at 11.01.33 AM.png

 

Recap:

Email is alive and kicking in 2020! In fact, it remains the most cost effective form of digital marketing. New technology for segmentation, tracking, and analytics makes it a powerful tool for businesses of any size. Every successful campaign is predicated on powerful tech, strategic segmentation, and amazing assets. Focus on relationship building by offering value through instructional and informative messaging. There are loads of metrics you can look at to measure the success of your campaigns, essential KPIs include CTR, opens, forwards, link clicks, unsubscribes, bounces, and conversions. Avoid 'sales pitchy' messaging and make sure that you have the right records in place to avoid being flagged as spam. For a competitive edge, supercharge your email marketing campaigns with sophisticated marketing automation!

For more information on email marketing:

https://www.greenrope.com/blog/Blog570/20-Email-Marketing-Mistakes-to-Avoid

https://www.greenrope.com/blog/Blog590/Happy-Healthy-Email-Lists

 

Share: https://www.greenrope.com/blog/Blog617/Ask-the-Experts-on-CoolerChat--Email-Marketing

B2B Marketing Zone

Want news and updates from GreenRope?

Send me periodic emails with news, software updates, and invitations to events.