Grab your free digital copy of The Science of Growth written by the management team at GreenRope.
Title search: ✖
8 Ways to Optimize for The Mobile World
The tech world is moving towards mobile more and more. Less people are using their desktop and laptop computers to access websites. It’s all about smartphones nowadays, and these little devices pack a big punch of power. That’s why this list will explore eight ways to optimize for the mobile world.
1. Load time
If your website takes more than a few seconds to load, it’s taking too long. While people might be a little more patient on a desktop, on their mobile phone they will quickly move on if a web page takes more than 2-3 seconds to load. Check your website speed using a tool like Pingdom to ensure you’re not wasting your visitors time with a slow website.
2. Mobile Responsive Design
Most designs in 2018 are already created with the mobile world in mind. Review your website design to ensure it performs well on mobile. You shouldn’t have to compromise on design when it comes to mobile optimization.
3. SEO Strategy
When it comes to technical SEO, you can’t neglect mobile optimization. You need to make it as easy as possible for your audience to find your contact information and key messaging. There shouldn't be any confusion with keyword definition or search strategy.
4. Local Strategy
If your website is based in a specific local area, don’t neglect your local strategy. Your website has a better chance of being noticed on a local scale than a national scale, and that’s especially true for mobile users. People searching on their smartphones are often looking for things nearby, and their phones are designed to show local results over others.
5. Update Regularly
When people relied only on desktops and laptops to access content, you didn’t need to update quite as often. Now that people have all the information they could ask for at the tip of their fingers, you need to refresh your content regularly to keep people coming back for more. There’s so much for users to access online, you need to be competitive to get noticed.
6. Social Media
Social media can’t be ignored in the mobile world. Most users access social media from their mobile devices, and this means your website needs to be easily accessed from these platforms. You should utilize all social media platforms that your target audience also uses, and be active on these platforms.
7. Avoid flash and pop-ups
Flash player and pop-ups might look great on desktop devices, but they don’t work on most mobile devices. Realize these things either won't display properly on a phone screen, or they’ll take away from the user experience. Consider blogging these from mobile screens to encourage users to stay on your website longer.
Less is more when it comes to mobile design. Remember it’s hard to scroll through complex links and intricate design on a mobile screen, so you should simplify as much as possible. Keep content quick and to the point, and avoid large blocks of text that don’t display well on mobile screens. When in doubt, go with simple.
Mobile optimization is here to stay. Our world will only become more focused on mobile as technology progresses, so it’s important to keep up with the latest trends. Less is more when it comes to preparing for a mobile world, so keep your design and plan focused on the user experience to see the most growth from the mobile boom.